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Marketing Your Business

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Last updated: 7-28-11


Marketing And Promotion Methods For Your Home Business

The following articles provide information and tips on how to market and promote your home based business through various methods such as websites, mailing lists, email, links, articles, ezines, newsletters, search engines and the old fashioned way - offline.


Marketing Via Your Website

Is Your Website Credible? By Dave Turner

The other day, I received an unsolicited e-mail from some company offering me their search engine optimization services for "X" amount of dollars. Even though I had absolutely no interest in the offer, just out of curiosity, I decided to check out this company's website ranking through Alexa.

If You Annoy Me, I Won't Buy! By Dave Turner

Dear Mr. Webmaster: I came across your website the other day, as I was surfing the internet.   I'd like to be able to tell you how attractive your website looked and that I made a purchase. Unfortunately, I can do neither.

Domain Name Do's and Don't By Dave Barrett

You may have heard that it can be difficult to find available names. That was true a few years ago, when domain names were limited to only 22 characters, but since late 1999 the limit was raised to 63. So fear not, all the good domain names are not taken.

The 10 Minute Homepage Tune-Up By Dan Thies

Is your site's home page search engine friendly? Think so, eh? The vast majority of websites, even those belonging to Fortune 500 companies, are far from optimized.

10 Tips to Sure Fire Graphic Design By Dali Bahat

Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo before an audience of shareholders, top-notch graphics will help ensure that you, your products, and your message receive the attention they deserve..

How to Build Credibility Online: The "MAGIC" Ten Steps By Craig Lock

I find this a most interesting and somewhat complex subject, as there has to be TRUST in any business relationship before any exchange is made. This can be quite difficult to achieve, when you have never met your customer (prospect) face to face in another part of the country...or even the world.

What is a Doorway/Entry Page By Chris Falck

What are entry pages? Simple, its an entry point to your web site! It has bee specifically optimised for a certain search engine. For instance, entry pages to get their site a high ranking in one of the major search engines.

Build A Site That Sells! By Chris Falck

You may have a great looking, well-designed site and have promoted it aggressively, but sadly it fails to deliver your sales targets.  Generally, the reason a site like this fails to deliver, is that it does not convey the key benefits of the products or services that are offered or promotes a sales strategy that annoys, frustrates or even angers your potential customer.

How to Create a Winning Website By Cheryl Rickman

To have a successful website, you need to tackle each area of creating it, bit by bit, block by block, tweeking it as you go until it's polished and ready to go live. Cheryl Rickman of WebCritique, looks at which areas to tackle and how to build a shining example of a good site.

 How To Design A Web Page That Sells: Part 1 By Charles Lewis

Sales copy is important. So is price, and product quality. What's just as important as all of these, however, is a well designed, easy-to-navigate web site. If your visitor is forced to find their way through an incomprehensible network of non-descriptive links, and poor overall navigational structure, he or she will probably leave your site without spending a single dime.

How To Design A Web Page That Sells: Part 2 By Charles Lewis

Your visitors should not need a GPS tracking system to find what they seek on your site. Nor should they have to wade through a sea of flashing banners, misleading pop-up windows, or advertisements for unrelated items.

How To Design A Web Page That Sells: Part 3 By Charles Lewis

Step one of how to design a web page that sells, is to locate the right tools for the job. Step two, is to make your site easy to use. And, without step three, the first two steps will mean absolutely nothing.


Marketing Via Mailing Lists And E-Mail

Why do YOU Need an Opt-In Mailing List? By Dan B. Cauthron

The more we think about it, the more we are drawn back to the business fundamentals put forth by mail order gurus of past decades . . .

Five Questions You Must Answer to Build an Effective And Responsive Opt-In List By Dan B. Cauthron

If you seriously want to make a living from the Internet, no matter what you intend to market, you simply must develop and cultivate your own mailing list.

Email Marketing By Bob Osgoodby

Email marketing, if done correctly, is one of the most effective network marketing tools available. Now I am not condoning "spam" which is a practice widely used today. Spam is the sending of information (usually an ad for a product, service or opportunity) that the recipient did not request. Sending the same message to thousands of people, whose addresses were either purchased from someone or harvested from the Internet is frowned on by most people.

How to Market Your Business With Email By Brett Krkosska

Email marketing has become a favored method of reaching consumers among U.S. businesses. In a survey by the Direct Marketing Association, two-thirds of companies say their sales increased in 2001 because of email marketing, and sixty-three percent credit email as the most effective way to retain customers.


Marketing Via Links

Google Takes on Links Programs... And Wins! By Dan Thies

Google has arguably been the most important search engine since last year's deal with leading directory site Yahoo!. Recently, Google has made some changes to the way it ranks web pages.

Creating Link Popularity - Without Getting Banned By Dan Thies

By now, most webmasters know that link popularity is the single most important factor in driving top search engine rankings. But did you know that some some links can actually kill your search engine rankings?

Link Popularity - Why You Need it And How to Set it up By Bob Brolhorst

Did you know that link popularity is now one of the most important factors in in getting your website listed at the top of some of the most popular search engines like Google and Altavista.

Designing Your Outbound Links Pages - Directory For Link Popularity By Billy Fullerton

As the www grows at the astonishing rate that it does today, it is not surprising that the main Search Engines have begun to rank websites by the number and quality of links they have.

Link Popularity - How to Get Inbound Links For Free By Billy Fullerton

I have read a lot of articles and material on linking strategy, and it has been mentioned that you should be wary of putting a link on a site that has little page rank or popularity for fear of potential damage to your own domain. This is correct only if your sending traffic towards that site from your own by placing a link to them on your links page. It does not go against you if the link is a one way link from them to you!


Marketing Via Articles

Articles ... The Best Form of Free Advertising By Elena Fawkner

Those of you reading this who run your own online businesses know that the aim of the game is traffic - qualified, targeted traffic - and lots of it. There are a number of ways to drive qualified traffic to your site - some of it costs you money, some of it costs you time. Some of it costs you both and doesn't work.

How to Sell Through Other Peoples' Articles By David McKenzie

When you join a high quality affiliate program the affiliate program operator will provide you with many different promotional tools.

12 Tips for Writing Articles on The Internet By David McKenzie

I have compiled a list of 12 tips I think should be helpful when you are writing articles on the internet.

"Write Some Articles!" By David McKenzie

"But I'm just an affiliate. I haven't got time. I shouldn't have to write articles. I can get all the good content I want from my affiliate programs." That's usually true, but more often than not your visitors are after unique content. Writing your own articles can often be the most powerful marketing weapon you use.

"How to Market Your Free Articles With no Money" By David McKenzie

What? You mean I have written these great, informative, valuable articles and now I have to market them! Surely if they are free, people will just come and read them.

25 Tips (Pointers) in Writing Articles For The Web By Craig Lock

Writing articles can provide you with enormous amount of exposure on the Web. You are branding yourself on a shoestring budget - it hasn't cost you a cent, but a little time and effort Writing a free content article is simple and follows a similar professional approach as an article for a standard, paying market.


Marketing Via E-zines And Newsletters

Ezine Ad Resources By Edvard Halupa

How to get maximum out of your advertising budget with the ezines? Got a web site, submitted it to the search engines, but still no traffic from them, so you want to invest some money on exprimenting with the ezines. In this article you will find useful resources you can use when advertising with the ezines.

Why Should You Start an eZine? By Craig Lilienthal

The Internet marketplace is quite different from traditional modes of commerce in many ways. For example, there is typically no contact between the merchant and consumer during an eCommerce transaction. On the other hand, in the traditional marketplace the merchant and the consumer communicate verbally and nonverbally during commerce. The rapport established as a result of these communication events can be the deciding factor dictating whether or not the consumer chooses to make subsequent purchases at the merchant's establishment.

How to Start an EZine By Craig Lilienthal

After you decide that you would like to publish an eZine, the first thing you must do is choose a topic. Your eZine should cover a topic or subject area that makes you happy. I'm not saying that it should make you want to jump for joy or anything; I'm simply suggesting that you focus mainly on a subject you will enjoy learning more and talking about. As with any endeavor in life, if you write about something that you enjoy doing, it's more likely that you will achieve long term success.

Plug 'n' Play E-zine Marketing By Andres Munoz

Publishing an e-zine takes much more than just putting together a few articles and sending it out. In addition, marketing your e-zine with the aim of getting more subscribers does take a lot of work.

Top 10 Ways to Promote Your Practice Using an E-mail Newsletter By Alexandria K. Brown

If you publish an e-mail newsletter, or "e-zine," it's important to realize that it WON'T attract and keep subscribers without offering practical content. If you only drone on about how wonderful you and your services are, your readers won't stick around for long.


Marketing Via Search Engines

How to Get FREE Major Search Engine/Directory Listings By Edward Gause

Although getting a free search engine listing is a bit tricky, it's not rocket science. By properly preparing your web page and submitting them to the right sources, you can get a very good ranking on many of the more popular ones...FREE!

Yahoo Submitting Guide By David Callan

Getting listed on Yahoo should be without doubt the most important mission on any Internet marketers mind.

How to Submit to Search Engines the Right Way By Dave Turner

I'm sure you've all seen ads, or received email from companies that claim they can submit your website to thousands of search engines for "X" amount of dollars. My advice to you is, don't believe the hype and don't waste your money. Why? Because everyday, there are countless numbers of search engines popping up all over the place. However, only about 6 search engines and directories actually deliver a substantial amount of traffic to your website. Here's the list of major search engines and directories, in order of importance, according to the experts:

The Secrets of Google Search Engine Ranking By Chris Ridings

Probably one of the most important things to have when starting a new site is a high search engine ranking. With most sites, search engines can account for up to 95% of traffic. If you're not placed in the first three pages, it's unlikely you'll get any traffic from a search engine. Google is one of the fastest growing search engines, a high listing here will guarantee you traffic. Google's results are also used by Yahoo when it's finished displaying its own results. To get a high ranking in google you need to design your pages and promotional methods around it.

Picking The Ultimate Keywords By Chris Falck

A new study conducted by Berrier Associates shows the importance of search engine positioning in the context of an overall Internet marketing program. The study found that frequent Internet users use on average:

3 Ways to Get Indexed By Chris Falck

There are basically three ways to get your Web site indexed: 1. Wait for the search engine to find you by following a link from another site. (May take a very long time). 2. Go to each search engine and submit your URLs to each of your target Search Engines. 3. Employ a professional submission service to do it for you.


Offline Promotion For Your Home Business

Five Essential Steps for Marketing Your New Business By Kevin Nunley

"I know this business inside out," Laura told me the week she started her new business. "I just don't have the foggiest idea of how to market it!"It's a problem that almost everyone starting a new business faces. You can be the best plumber, tax accountant, or doctor in the world, but if you don't know how to get the word out--how to market your product or service--there's no way you can get the customers you need.

Offline Promotion Matters Too By Elena Fawkner

With all the talk of the importance of search engine positioning, online directories, keyword metatags and publishing your own ezine, you might be forgiven for thinking that the online world is the only one that matters when it comes to promoting your online business. Only occasionally will you see something like "and don't forget about offline promotion too".

Positioning For Success: Who Are You and What Are You Trying To Do? By Ed Newman

Positioning For Success: Who Are You and What Are You Trying To Do? According to military historian David Chandler the campaigns of Napoleon Bonaparte consistently rose above the expected. For more than 20 years Napoleon showed genius and skill as a general on the field of battle. To what did Chandler attribute Napoleon's great string of successes? First, he was a master of translating theory into action. And second, in addition to being a man of action Napoleon was not concerned about being original. He borrowed from history, developing and perfecting the ideas of others.

Membership Marketing: Turning Occasional Buyers Into Loyal Customers By David Frey

Not long ago my wife and I closed down a bank account that we had not used in many years. I had tried to persuade my wife for many years that we needed to close the account because we just weren’t using it and I didn’t want to keep paying fees. But she insisted that we keep it open because she was a “charter member” of the bank and didn’t want to lose her privileges.

13 Elements of a Winning Small Business Advertisement By David Frey

Nobody can guarantee a winning ad. The only way to know for sure is to test it. But there are several elements that you can incorporate into your ad or sales letter to give it a better chance of being a winner. Use these elements as your own personal “winning ad checklist.”

How To Get BIG Results With Small (Print) Classifieds By Damon Musick

Howdy Subscribers!
Bet ya can’t guess which state I’m from. I’m fixin to tell ya. The great (BIG) state of Texas (pronounced Takes Us). O.K. I don’t really talk with that much Texas drawl, but because I graduated from Texas A&M University I do have a tendency to say “Howdy” to people I meet. Howdy is the standard greeting on campus…or at least it was when I was an undergraduate (some years ago). Anyway…


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